Retail · Iberian Peninsula
Retail brand commerce relaunch
A retail brand on the Iberian Peninsula needed a leaner storefront architecture - clearer discovery, faster pages, and a foundation ready for seasonal peaks.
Results at a glance
- Conversion
- +18%
- Templates
- Unified
- Markets
- PT · ES
- Peak readiness
- Hardened
Challenge
The previous storefront mixed legacy templates and inconsistent product discovery. Shoppers struggled to find ranges quickly, and seasonal traffic exposed performance and maintainability debt.
Approach
We relaunched on a leaner front-end architecture with unified product templates, clearer category journeys, and performance work aimed at mobile-heavy traffic across the Iberian Peninsula. Merchandising stays flexible without sacrificing crawlable category and product pages.
Outcome
Product discovery is clearer, pages are faster under load, and the brand saw measurable conversion lift after launch - with a codebase ready for the next peak season.
Deep dive
What we built together
We rebuilt the storefront on a leaner architecture: unified product and category templates, clearer discovery journeys, and crawlable pages that marketing and search could rely on across Portugal and Spain.
Performance work focused on mobile-heavy traffic across the Iberian Peninsula - faster routes under load, fewer fragile legacy templates, and a merchandising setup flexible enough for seasonal campaigns without another rewrite.
The relaunch left the brand with a commerce foundation ready for peak season: clearer shopping, measurable conversion lift after go-live, and a codebase the team could keep evolving with us.
Ready to discuss your next release?
Tell us about the product, the timeline, and the bar you need to clear. We will reply with a clear next step.